Introducing the new AD IdentiFresh^™ Inlay Series

Traditional RFID has long struggled within the cold, high-moisture and densely packed environment inherent to fresh food retail. Until now. The AD IdentiFresh^™ Inlay Series marks a breakthrough in grocery fresh management, leveraging Avery Dennison’s proprietary RFID antenna design and inlay construction to enable high-accuracy read rates in fresh categories previously not possible, including bakery, meat, deli and produce.

The technology is purpose-built in a compact form factor to fit existing label formats, enabling seamless integration with current workflows and labeling equipment to minimize operational disruption. The inlay series supports both in-store and supplier tagging of fresh food items, offering flexibility and high-volume scalability.