Vice President, Sales, North America
Julie is the Vice President, Sales, North America, Identification Solutions Division for Avery Dennison. She was appointed to this position in January, 2021 after serving as Director, Global RFID Market Development.
Julie is responsible for the strategic leadership of the Identification Solutions North America Sales Organization, as well as continued responsibility for the global ID Solutions food strategy with continued Intelligent Label partnership.
She joined Avery Dennison in 2011 and has spent more than a decade at the intersection of digital and physical retail. As Director of Digital Solutions and Brand Protection, she helped shape the vision for the “Internet of Clothing” through the launch of JanelaTM . Prior to joining Avery Dennison, Julie led product and business development for interactive RFID experiences in Latin America and was a senior analyst at Coach, where she helped launch the buy online/pick up in-store program. Julie has shared her expertise at global events, including SXSW, the Economist Feeding the Future, Greenbiz VERGE, the GS1 Digital Convergence Forum, PI Apparel, RFID Journal, the Internet of Things Summit, and Label Summit Latin America. She holds a BA from the University of North Carolina at Chapel Hill.