George Dyche

George Dyche

Sr. Director Market Development, Innovation, Professional Services

Identification Solutions

George is the Senior Director, Market Development and Innovations, Identification Solutions Division for Avery Dennison. He was appointed to this position in April 2019 after serving as Senior Director, RFID Innovation & Product Development

George is responsible for leading all market development, solutions design, and product line strategies across the global Identification Solutions business.

He joined Avery Dennison in 2004 and in addition to his senior director position in RFID, has held a series of roles of increasing responsibility, including Senior RFID Engineer, Global Account Manager and Product Manager. Prior to joining Avery Dennison, George held Engineering positions with Alcatel Wireless and RF Monolithics. George holds a Bachelor’s degree in Electrical Engineering from Texas A&M and an MBA from the University of Phoenix.